BORN IN EAST TYROL

Welcome to WE RIDE SPORTS KG - your specialist for high-quality cycliNG APPAREL.


Right in the heart of osttirol, in the picturesque municipality of Innervillgraten, we have made it our mission to combine passion and style on two wheels. At WE RIDE SPORTS KG, we are always working to design high-quality cycling apparel for cyclists that makes no compromise between performance, comfort and elegance. Our label, "IW CYCLING WEAR", stands for quality and individuality, true to the motto: RIDE WITH STYLE!


SPORT HAS BEEN IN OUR GENES SINCE CHILDHOOD. GROWING UP IN THE DOLOMITES WE REALLY LOVED WINTER SPORTS. FIRST IT WAS SKIING, LATER SNOWBOARDING AND YEARS LATER, PASSION BECAME A PROFESSION.  AS A PROFESSIONAL ATHLETE, CYCLING IN THE SUMMER WAS PART OF THE TRAINING AND THAT'S HOW THE PASSION FOR THIS EXTRAORDINARY AND BEAUTIFUL SPORT ARISED.


THE IDEA OF LAUNCHING A LABEL BEGAN MANY YEARS AGO. In 2021 the time had come and my younger brother and I came to the decision to implement this idea. We LIVE in one of the most beautiful areas in the world, the DOLOMITES, and are so lucky to find the best playground to put our outfits through their paces.



CYCLING IS NOT ONLY A  SPORT, IT'S PASSION AND LIFESTYLE

OUR PHILOSOPHY SPORTS CLOTHING

THE mission of IW CYCLING WEAR is to combine the best quality and technological standards with an attractive graphic design.


Our design is inspired by the rugged beauty of the Dolomites, which is reflected in the functionality and style of each garment to meet all the challenges of cycling. We believe in sustainable production and focus on quality with Italian craftsmanship, contributing to the future of this beautiful sport.


Discover our premium cycling wear, made for both professionals and amateur riders.

GET INSPIRED BY THE DESIGNS


100%  MADE  IN  ITALY 

BIKE WEAR INSPIRED BY THE DOLOMITES.

OUR VISION

OUR VISION IS to inspire the cycling community with our CYCLING CLOTHING and to gain a foothold in the scene. With cool and modern designs in premium quality "Made in Italy" we want to offer cyclists a distinctive product.


Nowadays everything is always about more and even FASTER... We at IW CYCLING WEAR® want to go our own way. TIMELESS DESIGN, INDIVIDUALITY AND RECOGNITION WITHOUT COMPROMISING QUALITY, so each and every one of you can be sure that you own a special technical item of clothing.


In the future, with the WE RIDE CLUB, WE WANT TO BRING PEOPLE TOGETHER WHO SHARE THE SAME PASSION FOR CYCLING – whether through organized tours or events. THIS WAY WE CAN BRING EVERYONE CLOSER TO OUR BRAND AND PHILOSOPHY.




EACH DAY IS DIFFERENT AND EACH DAY WE RIDE 


LOOKING TO THE FUTURE SPORTS CLOTHING

We believe that sustainable action and excellent quality must go hand in hand. Our cycling clothing is 100% made in Italy, which not only stands for first-class materials and workmanship, but also underlines our commitment to sustainability. Short transport routes AND cooperation with regional partners AS WELL AS A SUSTAINABLE STRATEGY FOR THE MATERIALS USED (RE-YARN) AND PACKAGING (biodegradable packing) PLAY THEIR PART IN THIS.


Together with our partners, we always ensure that we meet all environmental standards. Our products are made 100% with BLUESIGN® & Oeko-Tex® certified fabrics FROM ITALY. This means we can be sure that material components are verifiably free of harmful substances. LET'S CONTRIBUTE A PART TOGETHER TO PROTECT THE ENVIRONMENT.


DESIGNS CHANGE,

TRENDS ARISE & DISAPPEAR,

BUT WE REMAIN TO OUR PHILOSOPHY.

QUALITY & COMFORT


We have recognized the importance of quality and comfort. This is the only way we can guarantee our customers a premium product.


WITH THE KNOWLEDGE AND EXPERTISE OF OUR MANUFACTURERS ABOUT TECHNICALLY SOPHISTICATED TEXTILES AND MY EXPERIENCE FROM TOP SPORTS, WE HELP ENSURE THAT THE PRODUCTS MEET ALL THE REQUIREMENTS OF CYCLING. WE THEREFORE PRODUCE ONLY PREMIUM QUALITY GARMENTS (PRO-QUALITY) IN ORDER TO BRING OUR CUSTOMERS CLOSER TO THE ADVANTAGES AND COMFORT OF THESE HIGH-TECHNICAL MATERIALS. WE TESTED THE GARMENTS FOR DURABILITY AND FUNCTIONALITY TO ENSURE OPTIMUM PERFORMANCE IN ALL WEATHER CONDITIONS.


We see the fast-moving sports industry and the variety of sports clothing as an opportunity for our customers SO THAT WE CONTINUALLY DEVELOP OURSELVES.




RIDE LIKE A PRO 

     →#wecreatepleasure 

EACH OF YOU SHOULD BE ABLE TO ENJOY THE BENEFITS OF PROFESSIONAL CYCLING GARMENTS.

Ingemar Walder

Share by: